At Mattel, a marketing information system stores data on regional sales activities, promotional costs, and international inventory levels. These data are examples of external sources.

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The data mentioned in the statement are examples of internal sources of information, as they are all related to Mattel's own sales, inventory, and promotional activities. External sources of information would include things like industry reports, customer surveys, and economic data.

At Mattel, a Marketing Information System Stores Data on Regional