A marketing information system is computer-based and uses information from both internal and external sources.

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A marketing information system is a computer-based system that uses both internal and external sources of data to provide insights into market trends, customer needs and preferences, and other important information that can inform marketing decisions. Internal data sources may include sales reports, customer databases and other company data, while external sources may include industry reports, consumer research studies, and social media analytics, among others. By combining these sources of information, marketing teams can develop a more holistic understanding of their target audience and develop more effective marketing strategies.

A Marketing Information System Is Computer-Based and Uses Information from Both