One of the most common approaches to conducting conjoint analysis is the use of a
discrete choice.

Question

Quizplus · Accepted Answer

Discrete choice is a common approach to conducting conjoint analysis. In this approach, respondents are presented with a set of product or service alternatives and asked to choose one. The attributes of the alternatives are varied systematically to determine the relative importance of each attribute in the decision-making process.

One of the Most Common Approaches to Conducting Conjoint Analysis