Because consumers' responses on surveys aren't always consistent with their actions,researchers sometimes turn to this type of research
A)syndicated research
B)observation research
C)experimental research
D)cause and effect research
E)none of these

Question

Quizplus · Accepted Answer

Observation research involves directly observing and recording consumer behavior, which can provide more accurate and reliable data than relying solely on survey responses.

Because Consumers' Responses on Surveys Aren't Always Consistent with Their