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Extremely Low-Incidence Studies,such as Trying to Survey the Automobile Buyer

Question 2

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Extremely low-incidence studies,such as trying to survey the automobile buyer characteristics of astronauts,are usually not feasible.A marketing research firm concerned about the feasibility of such a project would probably:


A) see if the information already exists.
B) first conduct a pilot survey.
C) conduct a focus group.
D) determine whether or not the question can be answered.
E) all of these

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