Double-Dip makes ice cream.The only advantage Double-Dip has over its competitors is taste.Double-Dip costs more and has more calories per unit weight.Promotions for Double-Dip should emphasise the experiential hierarchy of the ABC model of attitudes.

Question

Quizplus · Accepted Answer

The statement suggests that promoting the experiential hierarchy of the ABC model of attitudes can highlight the taste advantage of Double-Dip over its competitors. This implies that emphasizing the affective component of attitudes, which is the top of the hierarchy, can be an effective promotional strategy for the brand.

Double-Dip Makes Ice Cream