________ refers to a strategy in which a message compares two or more specifically named or recognisably presented brands and evaluates them in terms of one or more specific attributes.
A) Cognitive differentiation
B) Emotional appeal
C) Comparative advertising
D) Conclusion advertising

Question

Quizplus · Accepted Answer

Comparative advertising is a strategy that involves comparing two or more named brands and evaluating them based on specific attributes. This can be used to differentiate a brand from competitors in terms of quality, price, or other features.

________ Refers to a Strategy in Which a Message Compares