What do the A,B and C of the ABC model of attitudes stand for?
A) Attitude, business and consumption
B) Affect, behaviour and cognition
C) Assumptions, best practices and conditions
D) Approval, behaviour and context

Question

Quizplus · Accepted Answer

The ABC model of attitudes stands for Affect (emotional component), Behaviour (actions taken towards the attitude object) and Cognition (thoughts and beliefs about the attitude object). Therefore, option B (Affect, behavior and cognition) is the correct choice. Option A (Attitude, business and consumption) and D (Approval, behavior and context) do not accurately represent the components of the ABC model. Option C (Assumptions, best practices and conditions) is completely unrelated to the ABC model.

What Do the A,B and C of the ABC Model