A billboard is positioned beside a busy highway.However,the merchant who has purchased the billboard complains that no response is being generated by his advertising message.Upon closer inspection,the billboard company determines that the typeface used is too small to be effectively read by a motorist going 80+ km/hour on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?
A) The intensity threshold
B) The differential threshold
C) The absolute threshold
D) The relative threshold

Question

Quizplus · Accepted Answer

The absolute threshold is the minimum amount of stimulation necessary for a person to detect a particular stimulus. In this case, the typeface used on the billboard is likely below the absolute threshold for motorists traveling at high speeds on the highway. Therefore, they are not able to detect and read the message, resulting in a lack of response to the advertisement.

A Billboard Is Positioned Beside a Busy Highway