Because the brain's capacity to process information is limited,consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs.This type of perceptual filter is called ________.
A) perceptual defence
B) perceptual vigilance
C) subliminal perception
D) adaptation

Question

Quizplus · Accepted Answer

Perceptual vigilance is the process of selectively paying attention to stimuli that relate to one's current needs, goals, or interests. This filter helps consumers to conserve their limited cognitive resources by ignoring irrelevant information and focusing only on what is most important to them at the moment. Perceptual defence refers to the tendency to screen out stimuli that are threatening or offensive, while subliminal perception involves the processing of sensory information below the level of conscious awareness. Adaptation refers to the process by which consumers become less responsive to stimuli that they encounter repeatedly over time.

Because the Brain's Capacity to Process Information Is Limited,consumers Are