Question 1

If a proposal is ________, you need to provide some extra structure so that readers can navigate the document and easily find the information they are looking for.

Accepted Answer

D) If a proposal is longer than three or four pages, you need to provide some extra structure so that readers can navigate the document and easily find the information they are looking for.

Question 2

Unlike other persuasive communication, a proposal does not require in-depth analysis.

Accepted Answer

Like any other persuasive communication, a proposal benefits from in-depth analysis.

Question 3

In a noncompetitive proposal situation, your audience will not be considering any offers other than yours.

Accepted Answer

In a noncompetitive proposal situation, your audience will not be considering any offers other than yours.

Question 4

Which of the following statements is true about a cover message?

Accepted Answer

C) A cover message introduces the audience to the proposal. This message can take the form of a cover letter for an external proposal, a cover memo for an internal proposal, or an email to which the proposal is attached. The cover message provides the reader with an overview of the content

Question 5

Samantha is putting together a formal proposal and she finds that some of the tables she wants to include will not fit on one page. She should ________.

Accepted Answer

C) Appendices allow you to include additional information that may interest the reader but is too detailed to include in the body of the proposal. This content may include examples of previous work you have done, biographies, testimonials, and tables that are too large to fit on one page.

Question 6

A(n) ________ allows readers to find the material that interests them. It should be a complete and accurate listing of the headings covered in the proposal.

Accepted Answer

D) A table of contents allows readers to find the material that interests them. It should be a complete and accurate listing of the headings covered in the proposal.

Question 7

Internal proposals are often informal, taking the form of an email.

Accepted Answer

Internal proposals are often informal, taking the form of an email.

Question 8

If the proposal is unsolicited, your audience has not asked for the proposal and may not even be aware that a problem or opportunity exists.

Accepted Answer

If the proposal is unsolicited, your audience has not asked for the proposal and may not even be aware that a problem or opportunity exists.

Question 9

A proposal sent to a client is an example of an internal proposal.

Accepted Answer

An external proposal is addressed to people outside your organization, such as a potential client or an agency that will provide funding.

Question 10

________ allow you to include additional information that may interest the reader but is too detailed to include in the body of the proposal.

Accepted Answer

D) Appendices allow you to include additional information that may interest the reader but is too detailed to include in the body of the proposal. This content may include examples of previous work you have done, biographies, testimonials, etc. To ensure that you include only relevant appendices, refer to each appendix at least once in the body of the proposal.

Question 11

An appendix in a proposal consists of supplemental information and often includes examples of past projects, client testimonials, and technical specifications.

Accepted Answer

An appendix in a proposal consists of supplemental information and often includes examples of past projects, client testimonials, and technical specifications.

Question 12

A proposal must provide details about how it will be implemented and explain costs.

Accepted Answer

Preparing a proposal is complicated. It requires that you propose an idea that meets your audience's needs, develop a persuasive appeal, provide details about how to implement the proposal, and explain costs.

Question 13

A(n) ________ briefly summarizes the most important information in the proposal and key decision makers might read only this document and, based on how persuasive it is, decide whether or not to read the entire document.

Accepted Answer

C) Any proposal longer than five or six pages should include an executive summary, which briefly summarizes the most important information. Executive decision makers may read only the executive summary and, based on how persuasive it is, decide whether to read the entire document.

Question 14

Examples of previous work you have done, biographies, and testimonials are most likely to be included in the ________.

Accepted Answer

C) Appendices allow you to include additional information that may interest the reader but is too detailed to include in the body of the proposal. This content may include examples of previous work you have done, biographies, testimonials, and tables that are too large to fit on one page.

Question 15

Which of the following terms is most likely to refer to a situation in which an application is not saved on your computer but is hosted by the software company and is available on the Internet, often for a monthly fee?

Accepted Answer

D) The term "software as a service" refers to a scenario in which an application is not saved on your computer but is hosted by the software company and is available on the Internet, often for a monthly fee.

Question 16

For a proposal to be effective, it only needs to persuade your audience that your idea is feasible.

Accepted Answer

A proposal also needs to convince your audience that your idea meets their needs.

Question 17

Unsolicited proposals usually take the form of a letter, memo, or email.

Accepted Answer

Unsolicited proposals usually take the form of a letter, memo, or email. The organization of these proposals is often indirect because you first need to prepare your audience for your idea.

Question 18

Which of the following is most likely to be included in the title page?

Accepted Answer

B) A title page typically includes name of the recipient of the proposal, name of the writer of the proposal, the title of the proposal, and date in which the proposal was submitted.

Question 19

Which of the following is most likely to be included in the executive summary?

Accepted Answer

B) The problem necessitating the proposal is included in the executive summary. All other information are presented in the title page.

Question 20

Dylan is creating a proposal to ask his supervisor to invest in some new software and hardware for their department. Dylan doesn't need to worry about making his proposal very convincing or detailed, because casual and unstructured proposals are acceptable for all internal proposals.

Accepted Answer

Internal proposals are often informal, but this does not mean casual and unstructured. If you are asking your company to invest money in a project, or take a risk, you must make a convincing argument and document all your details.

Quiz 8: Preparing Persuasive Business Proposals

If a proposal is ________, you need to provide some extra structure so that readers can navigate the document and easily find the information they are looking for.

Unlike other persuasive communication, a proposal does not require in-depth analysis.

In a noncompetitive proposal situation, your audience will not be considering any offers other than yours.

Which of the following statements is true about a cover message?

Samantha is putting together a formal proposal and she finds that some of the tables she wants to include will not fit on one page. She should ________.

A(n) ________ allows readers to find the material that interests them. It should be a complete and accurate listing of the headings covered in the proposal.

Internal proposals are often informal, taking the form of an email.

If the proposal is unsolicited, your audience has not asked for the proposal and may not even be aware that a problem or opportunity exists.

A proposal sent to a client is an example of an internal proposal.

________ allow you to include additional information that may interest the reader but is too detailed to include in the body of the proposal.

An appendix in a proposal consists of supplemental information and often includes examples of past projects, client testimonials, and technical specifications.

A proposal must provide details about how it will be implemented and explain costs.

A(n) ________ briefly summarizes the most important information in the proposal and key decision makers might read only this document and, based on how persuasive it is, decide whether or not to read the entire document.

Examples of previous work you have done, biographies, and testimonials are most likely to be included in the ________.

Which of the following terms is most likely to refer to a situation in which an application is not saved on your computer but is hosted by the software company and is available on the Internet, often for a monthly fee?

For a proposal to be effective, it only needs to persuade your audience that your idea is feasible.

Unsolicited proposals usually take the form of a letter, memo, or email.

Which of the following is most likely to be included in the title page?

Which of the following is most likely to be included in the executive summary?

Dylan is creating a proposal to ask his supervisor to invest in some new software and hardware for their department. Dylan doesn't need to worry about making his proposal very convincing or detailed, because casual and unstructured proposals are acceptable for all internal proposals.