According to the AIDA approach, which of the following would be most likely to grab an audience's attention?
A) How would you like to buy a new car?
B) Did you know that our range of cars can save you up to 50% in higher gas mileage than the rest?
C) Our cars are well engineered and beautifully designed to appeal to the discriminating customer.
D) Our cars may cost more, but as mom always said, you get what you pay for.
E) Come in today and test drive one of our new models.

Question

Quizplus · Accepted Answer

B) In order to grab your audience's attention your wording should make your audience want to read or hear more about your product or service. Citing the startling fact that a company's range of cars saves up to 50% more in gas mileage than the rest of the models is more compelling than any of the other choices.

According to the AIDA Approach, Which of the Following Would