One of the basic objectives of any sport sponsor is to generate _____.
A) competition
B) awareness
C) image building
D) relationships with its product
E) none of the above

Question

Quizplus · Accepted Answer

Generating awareness is a fundamental objective of any sport sponsor. Sport sponsorship is an effective way to increase brand visibility and create a positive image for the sponsor's brand. By sponsoring sporting events, sponsors can increase their brand's visibility before large and diverse audiences, resulting in a high level of brand recognition and recall among consumers.

One of the Basic Objectives of Any Sport Sponsor Is