Burger King emphasizing "having it your way" illustrates which level of customer involvement?
A) make-to-stock
B) make-to-order
C) assemble-to-order
D) assemble-to-stock

Question

Quizplus · Accepted Answer

"Having it your way" at Burger King refers to customizing orders based on customer preferences, which aligns with the assemble-to-order approach where products are assembled only after receiving a customer's order.

Burger King Emphasizing "Having It Your Way" Illustrates Which Level