__________ is the process of comparing an organization's products or services and processes with those of other companies.
A) Scanning the environment
B) SWOT analysis
C) Strategic planning
D) Benchmarking

Question

Quizplus · Accepted Answer

Benchmarking is the process of comparing an organization's products or services and processes with those of other companies to identify best practices and improve overall performance. It helps the organization to set goals and performance standards, and improve its processes, products or services. Scanning the environment involves monitoring the external factors that may affect the organization, SWOT analysis is an assessment of the organization's strengths, weaknesses, opportunities, and threats, and strategic planning is the process of defining an organization's direction and allocating its resources towards achieving its goals.

__________ Is the Process of Comparing an Organization's Products or Services