A first-mover advantage refers to:
A) offering unique customer value.
B) offering a unique customer value before competitors do so.
C) writing down the objectives and steps for achieving a new venture.
D) leaving an industry or product line before sales drop.

Question

Quizplus · Accepted Answer

First-mover advantage refers to offering a unique customer value before competitors do so. This can give a business a competitive edge and the opportunity to establish themselves as the leader in the market.

A First-Mover Advantage Refers To