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  4. Quiz 7: New Product Planning and Development

"Counting to 50 Has Never Been Easier" Is How Healthfood

Question 83
Multiple Choice

"Counting to 50 Has Never Been Easier" is how Healthfood Inc.markets its range of snacks.All snacks offered by this company are of a count of 50 calories.This is an example of marketing the _____. A) product packaging B) product pricing C) product features D) product design

Related questions
Q 84
What is a guarantee? A) A statement of what the selling company will do to compensate the buyer if the product is defective. B) The measure used to check if products conform to established standards of safety. C) An assurance that the product is as represented and will perform properly. D) A promise by the customer to pay for goods and services in a timely manner.
Q 85
What is a product feature? A) A design of a firm's production facilities. B) An unstated promise of delivering high product quality. C) An assurance that the product will perform properly. D) A fact or particular specification about a product.
Q 86
Why is it important to design a new product with both ease of use and aesthetic appeal? A) It lowers the cost of manufacturing the new product. B) It eliminates the strategic risk of developing the new product. C) It can clearly differentiate the new product from competitors. D) It can reduce the internal risk of developing the new product.
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