If a brand has a distinctive advantage,promotion strategies will tend to focus on image advertising for which peripheral processing is appropriate.
Correct Answer:
Verified
Q32: Brands that are high in intrinsic self-relevance
Q33: Information contact with promotions can be intentional
Q34: A conventional salesperson makes 20 to 50
Q35: In the central route to persuasion in
Q36: Being highly visible,promotion strategies are often the
Q38: According to FCB,traditional think products cannot be
Q39: In personal selling,the interactive communication situation allows
Q40: Promotion objectives change over a product's life
Q41: What is the role/function of promotion? Briefly
Q42: How has advertising's position in the promotion
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