In personal selling,the interactive communication situation allows salespeople to adapt their sales presentations to fit the informational needs of each potential buyer.

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Personal selling involves a two-way communication process between the salesperson and the potential buyer, which allows the salesperson to understand the buyer's needs and adapt their sales presentation accordingly. This interactive communication situation is what makes personal selling effective, as it allows for a tailored approach to each individual buyer.

In Personal Selling,the Interactive Communication Situation Allows Salespeople to Adapt