All of the following statements about the development of marketing strategy are true EXCEPT:
A) marketers often initially focus on consumer's affect and cognition.
B) marketers typically follow a tightly sequenced development process which always allow for detailed analyses and evaluations of consumer responses to chosen strategies.
C) marketers may initially focus upon intermediate behaviors.
D) marketers may focus on desired behaviors directly.
E) marketers ultimately seek to influence a consumer's overt behavior.

Question

Quizplus · Accepted Answer

While marketers do follow a development process, it is not always tightly sequenced and may not always allow for detailed analyses and evaluations of consumer responses. The development process can vary depending on the company and the product or service being marketed.

All of the Following Statements About the Development of Marketing