Attempts to influence overt consumer behaviors begin with:
A) the development of marketing strategies.
B) the implementation of marketing strategies.
C) the development of a marketing mix.
D) the development of a new product.
E) attempting to understand consumer affect, cognitions, and behaviors.

Question

Quizplus · Accepted Answer

Attempts to influence overt consumer behaviors require a thorough understanding of consumer affect, cognitions, and behaviors. This understanding is essential in developing effective marketing strategies and a marketing mix. Therefore, the correct answer is E.

Attempts to Influence Overt Consumer Behaviors Begin With