The greatest problem associated with the attempt to use novel stimuli to gain attention is:
A) the lack of environmental prominence.
B) the cost associated with it.
C) the inability to be temporarily relevant.
D) the deterioration of prominence.
E) the absence of marketing creativity.

Question

Quizplus · Accepted Answer

The greatest problem associated with the use of novel stimuli to gain attention is the deterioration of prominence. Novel stimuli gain attention because they are new and different, but they lose their ability to capture attention as they become more familiar. This means that the effectiveness of the marketing approach decreases over time, requiring the use of new and different stimuli to maintain the same level of attention.

The Greatest Problem Associated with the Attempt to Use Novel