As the consumer interpretation moves toward focal levels of attention all the following occur EXCEPT:
A) cognitive capacity becomes nonexistent.
B) attention is largely controlled by the consumer.
C) affective responses usually become more intense.
D) consumers become more aware of paying attention to stimulus.
E) comprehension begins to involve sense-making processes for constructing meaning.

Question

Quizplus · Accepted Answer

The statement "cognitive capacity becomes nonexistent" is not consistent with the idea of focusing attention on specific stimuli. In fact, consumers become more aware of paying attention to stimuli, which suggests that cognitive capacity is actually being utilized.

As the Consumer Interpretation Moves Toward Focal Levels of Attention