Involvement is affected by product knowledge.

Name: Involvement is affected by product knowledge.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Product knowledge can affect consumers' involvement with a product or service. When they have a better understanding of the product and its features, they are more likely to feel involved and invested in the decision-making process. On the other hand, a lack of product knowledge can lead to disinterest or confusion, resulting in low involvement.

Involvement Is Affected by Product Knowledge