By using ZMET,researchers are able to dig quite deeply into consumers' conscious and unconscious thoughts and feelings.

Question

Quizplus · Accepted Answer

ZMET (Zaltman Metaphor Elicitation Technique) is a research method that involves the use of metaphors to understand consumers' conscious and unconscious thoughts and feelings. It is designed to go beyond what people say and reveal deeper insights into their experiences and motivations. Therefore, the statement is true.

By Using ZMET,researchers Are Able to Dig Quite Deeply into Consumers