The consumer's "product knowledge" is composed of meanings associated with all of the following EXCEPT:
A) product class.
B) models/features.
C) product form.
D) brand.
E) marketing strategy used.

Question

Quizplus · Accepted Answer

The consumer's "product knowledge" is composed of meanings associated with product class, models/features, product form, and brand. Marketing strategy used is the responsibility of the marketer and not a part of the consumer's product knowledge.

The Consumer's "Product Knowledge" Is Composed of Meanings Associated with All