All of the following are true about consumers' levels of product knowledge EXCEPT:
A) no one level of knowledge captures all the possible meanings of an object, an event, or a behavior.
B) the concept of levels of meaning helps understand consumers' product knowledge.
C) the product form is the broadest and most inclusive level of product knowledge and may include several product forms.
D) for some products, consumers can have knowledge about models, a more concrete level of product knowledge than brands.
E) meaning categories can be separated into more specific knowledge categories.

Question

Quizplus · Accepted Answer

The product form is not the broadest and most inclusive level of product knowledge; rather, it refers to a specific manifestation of a product category. The statement contradicts the idea that broader categories encompass several product forms, not the other way around.

All of the Following Are True About Consumers' Levels of Product