Which of the following is TRUE of Southwest Airlines?
A) Southwest has an unusually low amount of flexibility for a large firm.
B) Southwest's success is largely due to the fact it has little market commonality with other airlines.
C) Decision-making responsibility is centered at its Dallas headquarters, which allows the firm to respond quickly to competitive attacks.
D) Southwest's advantage lies in its ability to "think small."

Question

Quizplus · Accepted Answer

Southwest Airlines' advantage lies in its ability to "think small," which refers to its focus on maintaining a low-cost structure, efficient operations, and a customer-friendly approach, allowing it to compete effectively in the airline industry.

Which of the Following Is TRUE of Southwest Airlines