A second mover:
A) is typically ineffective in its response to the first mover.
B) attempts to provide a product with greater customer value than the first mover's product.
C) usually incurs higher expenses than the first mover since it must engage in reverse engineering.
D) typically has a higher survival rate than first movers which typically take greater risks.

Question

Quizplus · Accepted Answer

A second mover typically tries to provide a product with greater customer value than the first mover's product, which may include improving upon the design or features, offering better pricing or packaging, or marketing the product more effectively. This approach allows the second mover to differentiate itself from the first mover and capture market share.

A Second Mover