Which of the following statements at the end of a sales letter would most effectively motivate the reader to take action?
A) If you are at all interested in trying our product, please call me soon.
B) Act now! Don't delay! Smart shoppers know that time is running out!
C) Why not try our new computer software free for 15 days?
D) Simply return the enclosed order card by October 1 to reserve your copy of this limited-edition poster.

Question

Quizplus · Accepted Answer

Option D provides a clear call to action and a sense of urgency with a deadline, making it the most effective motivator for the reader to take action. Option A lacks urgency and doesn't provide a specific request or deadline. Option B uses clichéd language and may not be taken seriously by the reader. Option C offers a free trial, but doesn't provide a specific request or deadline.

Which of the Following Statements at the End of a Sales