Refer to the passage below to answer the questions that follow.
Acme,Inc.is a U.S.manufacturer of industrial goods,such as ball bearings,filters,and valves.Acme's target market is manufacturers who purchase these goods as inputs for the systems they manufacture,such as power plants,heating and cooling systems,and ships.Additionally,even though Acme is not a very large manufacturer and has never sold a product internationally,it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world.As a part of this expansion,Acme is developing an IMC plan.
-In a SWOT analysis,Acme's new patent is an example of a(n)________.
A)trend
B)opportunity
C)strength
D)threat
E)obligation

Question

Quizplus · Accepted Answer

The new patent is an example of a strength because it represents an internal capability or resource that gives Acme, Inc. a competitive advantage in the market.

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