A(n)________ identifies the three key aspects of brand communication that must work together.
A)IMC planning grid
B)SWOT analysis
C)integration triangle
D)brand vision
E)media schedule

Question

Quizplus · Accepted Answer

The integration triangle identifies the three key aspects of brand communication that must work together: message, media, and audience. It is a framework that helps ensure that a brand's messages are consistent across all marketing channels and resonate with the intended audience. The other answer choices are unrelated to the integration triangle.

A(n)________ Identifies the Three Key Aspects of Brand Communication That