The goal of all IMC planning is to identify a problem that can be solved with marketing.

Question

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The goal of Integrated Marketing Communications (IMC) planning is to create a unified and seamless experience for consumers across different aspects of marketing communication, such as advertising, sales promotion, public relations, direct marketing, and social media, to ensure consistency in the message being conveyed. It is not solely about identifying a problem that can be solved with marketing, but rather about ensuring that all forms of communications and messages are carefully linked together.

The Goal of All IMC Planning Is to Identify a Problem