Which of the following should be used to prevent the delivery of inconsistent messages through departmental marcom silos?
A)co-marketing
B)360-degree communication
C)co-op advertising
D)cross-functional management
E)mission marketing

Question

Quizplus · Accepted Answer

Cross-functional management involves breaking down departmental barriers and promoting communication and collaboration between different departments. This can help ensure consistent messaging throughout the organization's marketing communications efforts. Co-marketing and co-op advertising may involve multiple departments working together, but they may not necessarily address the issue of inconsistent messaging. 360-degree communication and mission marketing are important concepts, but they may not directly address the issue of departmental marcom silos.

Which of the Following Should Be Used to Prevent the Delivery