The practice called search and reapply is typically used in the ________ approach to planning an international IMC campaign.
A) centrally conceived
B) bottom-up creativity
C) local initiative
D) standardized
E) lead agency

Question

Quizplus · Accepted Answer

The search and reapply approach involves searching for successful elements of past campaigns and reapplying them in a new campaign. This approach typically aligns with a local initiative approach, where each local market has some autonomy in crafting its own campaign strategy based on past successes.

The Practice Called Search and Reapply Is Typically Used in the ________