During the ________ step in the direct-marketing process,the DMC message must make it as easy as possible for customers to respond.
A) objectives
B) offer
C) response
D) fulfillment
E) relationship building

Question

Quizplus · Accepted Answer

During the response step in the direct-marketing process, customers are asked to respond to the message. Making it easy for them to do so is crucial for the success of the campaign. Therefore, the correct answer is the response step.

During the ________ Step in the Direct-Marketing Process,the DMC Message