During the ________ step of the direct-marketing process,the DMC campaign must communicate benefits to buyers by answering the enduring question: "What's in it for me?"
A) strategy
B) offer
C) response
D) fulfillment
E) relationship building

Question

Quizplus · Accepted Answer

The offer step of the direct-marketing process is where the benefits of the product or service must be communicated to the buyer by answering the question "What's in it for me?" This is crucial to get the buyer interested and to make them want to take action.

During the ________ Step of the Direct-Marketing Process,the DMC Campaign