Which of the following is one of the traditional media of direct-response marketing?
A)television
B)radio
C)newspapers
D)catalogs
E)cable

Question

Quizplus · Accepted Answer

Catalogs are a traditional medium of direct-response marketing as they directly present products and encourage customers to purchase through order forms or website links. Television, radio, newspapers, and cable can also be used for direct-response marketing, but they are not exclusively traditional media and may also serve other marketing purposes.

Which of the Following Is One of the Traditional Media