Question 1

Prestige,status,and accomplishments are all examples of which level of needs in Maslow's Hierarchy of Needs?
A) ego needs
B) belongingness needs
C) safety needs
D) self-actualization needs
E) physiological needs

Accepted Answer

Prestige, status, and accomplishments are all related to one's ego and how they feel about themselves. These ego needs fall under Maslow's level of ego needs which include self-esteem, recognition, and respect from others.

Question 2

According to Maslow's Hierarchy of Needs,which level of needs includes self-fulfillment and enriching experiences?
A) ego needs
B) belongingness needs
C) safety needs
D) self-actualization needs
E) physiological needs

Accepted Answer

Self-actualization needs are the highest level of needs on Maslow's Hierarchy of Needs, representing the desire for self-fulfillment, personal growth and enriching experiences. This level of needs is only achievable after physiological, safety, belongingness, and ego needs have been met.

Question 3

Which of the following is NOT an approach to segmenting consumer markets?
A) demographic segmentation
B) geographic segmentation
C) psychographic segmentation
D) behavioral segmentation
E) brand segmentation

Accepted Answer

Brand segmentation is not a standard approach to segmenting consumer markets. The four common approaches to segmenting consumer markets are demographic, geographic, psychographic, and behavioral segmentation.

Question 4

Which of the following refers to an organization evaluating and choosing the best market segments with which to communicate?
A) targeting
B) seeking
C) zoning
D) segmenting
E) profiling

Accepted Answer

Targeting refers to the process of evaluating and selecting the best market segments to communicate with, in order to maximize the effectiveness of marketing efforts. Segmenting refers to the process of dividing a larger market into smaller groups of consumers with similar needs or characteristics. Seeking and zoning do not accurately describe the process of evaluating and choosing market segments, and profiling alone does not encompass the decision-making aspect of the process.

Question 5

________ are the statistical,social,and economic characteristics used to describe a population,including age,gender and sexual orientation,education,income,occupation,race,and family status.
A) Psychographics
B) Lifestyles
C) Geographics
D) Demographics
E) Ethnographics

Accepted Answer

Demographics are the statistical, social, and economic characteristics used to describe a population. Psychographics are more about personality traits and attitudes, lifestyles are about choices and habits, geographics describe where people live, and ethnographics are about cultural characteristics. Therefore, demographics are the best choice for this definition.

Question 6

________ means dividing the market into groups of people who have similar characteristics in certain key product-related areas.
A) Targeting
B) Marketing
C) Positioning
D) Segmenting
E) Profiling

Accepted Answer

Segmenting refers to dividing the market into groups of people who have similar characteristics in certain key product-related areas. This helps companies to better understand and target their customers with products and marketing messages that are more relevant and appealing to their specific needs and preferences.

Question 7

The basic driving forces that motivate us to do something are called ________.
A) wants
B) desires
C) values
D) needs
E) attitudes

Accepted Answer

Needs are the basic driving forces that motivate us to do something, such as the need for food, shelter, and safety. Wants, desires, values, and attitudes may also play a role in motivating behavior, but they are not considered basic driving forces like needs.

Question 8

Which of the following is the public spread of a private want?
A) selective satisfaction
B) cognitive dissonance
C) adaptation
D) mass desire
E) normatization

Accepted Answer

Mass desire refers to the public spread of a private want, where a large number of people have the same desire for a certain product or service. Selective satisfaction refers to the process of choosing a particular product or service over others based on personal preferences or needs. Cognitive dissonance refers to the discomfort experienced by an individual when they hold conflicting beliefs or values. Adaptation refers to the process of adjusting to changes in one's environment. Normatization refers to the process of making something normal or acceptable within a particular society or culture. Therefore, mass desire is the most appropriate choice for the public spread of a private want.

Question 9

International,national,state,city,climate,and urban/rural are all ways to segment a market by ________.
A) demographics
B) geographics
C) psychographics
D) behavioral characteristics
E) benefits sought

Accepted Answer

Geographics refers to geographical location and is the most appropriate way to segment a market based on factors such as international, national, state, city, climate, urban, and rural. Demographics, psychographics, and behavioral characteristics are more appropriate for other types of segmentation such as age, income, personality traits, and consumer behaviors. Benefits sought segmentation is more appropriate for segmenting a market based on the specific benefits or outcomes that consumers are seeking from a product or service.

Question 10

In Maslow's Hierarchy of Needs,________ needs include water,sleep,and food.
A) self-actualization
B) ego
C) belongingness
D) safety
E) physiological

Accepted Answer

Physiological needs are the most basic needs in Maslow's Hierarchy of Needs and include biological needs such as air, water, sleep, and food. These needs must be satisfied before an individual can move up the hierarchy to fulfill higher level needs.

Question 11

________ are what we feel for more essential items,such as food and shelter; ________ occur when we desire or wish for something nonessential.
A) Needs; wants
B) Wants; needs
C) Primary needs; secondary needs
D) Acquired needs; primary needs
E) Innate wants; acquired wants

Accepted Answer

Needs are necessary for survival and include essential items such as food and shelter. Wants, on the other hand, are nonessential items that we desire or wish for.

Question 12

In Maslow's Hierarchy of needs,________ needs include love,friendship and acceptance by others.
A) self-actualization
B) ego
C) belongingness
D) safety
E) physiological

Accepted Answer

Maslow's Hierarchy of needs is a theory that arranges human needs into five categories. The category of belongingness needs include love, friendship and acceptance by others. This level of needs comes after physiological and safety needs and before ego and self-actualization needs.

Question 13

Subsegments of a more general market segment are known as ________ markets and are defined by individuals with some distinctive interest or attitude,such as being ecologically minded consumers.
A) behavioral
B) niche
C) cultural
D) generational
E) social

Accepted Answer

The question describes a specific type of market segment known as a niche market. This segment is defined by individuals with a unique interest or attitude, such as being ecologically minded consumers. The other options, such as behavioral, cultural, generational, and social, are not as specific to this scenario and may apply to a broader range of market segments.

Question 14

Which approach to segmentation divides people into groups based on product category and brand usage?
A) demographic segmentation
B) geographic segmentation
C) psychographic segmentation
D) benefit segmentation
E) behavioral segmentation

Accepted Answer

Behavioral segmentation divides people into groups based on their behavior, such as product category and brand usage, and is therefore the best choice for this question. Demographic segmentation divides people into groups based on demographic variables like age, income, and education; geographic segmentation divides people into groups based on their location or region; psychographic segmentation divides people into groups based on their personality traits, values, and beliefs; and benefit segmentation divides people into groups based on the benefits they seek from a product.

Question 15

A(n)________ is an internal force that stimulates a person to behave in a particular manner and is produced by the tension caused by an unfulfilled want or need.
A) attitude
B) desire
C) value
D) motive
E) norm

Accepted Answer

A motive is an internal force that stimulates a person to behave in a particular manner and is produced by the tension caused by an unfulfilled want or need. Attitudes, values, desires, and norms may all influence behavior, but they are not the same as a motive.

Question 16

Which of the following is a form of tension that occurs when there are discrepancies between what we actually receive and what we thought we would receive?
A) selective satisfaction
B) buyer's remorse
C) adaptation
D) mass desire
E) attribution

Accepted Answer

Buyer's remorse is a form of tension that occurs when there are discrepancies between what we actually receive and what we thought we would receive. This can lead to feelings of regret or dissatisfaction with the purchase.

Question 17

________ needs are those we learn in response to our culture and environment and may include needs for esteem,prestige,affection,power,and learning.
A) Innate
B) Primary
C) Acquired
D) Selective
E) Higher-order

Accepted Answer

Acquired needs are those that we learn through our experiences and interactions with our culture and environment. These needs may vary from person to person and may include the need for esteem, prestige, affection, power, and learning. Unlike innate needs, which are biologically determined, acquired needs are shaped by social and cultural factors.

Question 18

Acquired needs are also called ________ needs.
A) secondary
B) primary
C) physiological
D) innate
E) safety

Accepted Answer

Acquired needs are needs that are learned or acquired through experience, as opposed to primary needs, which are biological or innate. They are also referred to as secondary needs.

Question 19

Which approach to segmentation divides the market using characteristics such as gender,ethnicity,income,and so forth?
A) demographic segmentation
B) geographic segmentation
C) psychographic segmentation
D) benefit segmentation
E) behavioral segmentation

Accepted Answer

Demographic segmentation divides the market using characteristics such as age, gender, ethnicity, income, and education level. This approach focuses on the quantifiable characteristics of a population and is often used by marketers to create targeted campaigns for specific demographic groups. Geographic segmentation divides the market based on geographic location, psychographic segmentation divides the market based on lifestyle and personality traits, benefit segmentation divides the market based on the product benefits desired by consumers, and behavioral segmentation divides the market based on consumer behavior and buying patterns.

Question 20

Which strategy do planners employ to treat the market as homogeneous,using general appeals for all consumers?
A) multi-segment strategy
B) undifferentiated strategy
C) behavioral targeting strategy
D) microtargeting strategy
E) niche strategy

Accepted Answer

The undifferentiated strategy treats the market as homogeneous and uses general appeals for all consumers. It does not differentiate between different segments or target specific groups.

Quiz 5: Segmenting and Targeting the Audience

Prestige,status,and accomplishments are all examples of which level of needs in Maslow's Hierarchy of Needs?

According to Maslow's Hierarchy of Needs,which level of needs includes self-fulfillment and enriching experiences?

Which of the following is NOT an approach to segmenting consumer markets?

Which of the following refers to an organization evaluating and choosing the best market segments with which to communicate?

________ are the statistical,social,and economic characteristics used to describe a population,including age,gender and sexual orientation,education,income,occupation,race,and family status.

________ means dividing the market into groups of people who have similar characteristics in certain key product-related areas.

The basic driving forces that motivate us to do something are called ________.

Which of the following is the public spread of a private want?

International,national,state,city,climate,and urban/rural are all ways to segment a market by ________.

In Maslow's Hierarchy of Needs,________ needs include water,sleep,and food.

are what we feel for more essential items,such as food and shelter; occur when we desire or wish for something nonessential.

In Maslow's Hierarchy of needs,________ needs include love,friendship and acceptance by others.

Subsegments of a more general market segment are known as ________ markets and are defined by individuals with some distinctive interest or attitude,such as being ecologically minded consumers.

Which approach to segmentation divides people into groups based on product category and brand usage?

A(n) ________ is an internal force that stimulates a person to behave in a particular manner and is produced by the tension caused by an unfulfilled want or need.

Which of the following is a form of tension that occurs when there are discrepancies between what we actually receive and what we thought we would receive?

________ needs are those we learn in response to our culture and environment and may include needs for esteem,prestige,affection,power,and learning.

Acquired needs are also called ________ needs.

Which approach to segmentation divides the market using characteristics such as gender,ethnicity,income,and so forth?

Which strategy do planners employ to treat the market as homogeneous,using general appeals for all consumers?