According to Chris Zook,a firm can reduce the risks associated with any growth strategy by ________.
A) conducting extensive market research
B) eliminating value-chain activities
C) focusing only on B2B customers
D) building from core strengths

Question

Quizplus · Accepted Answer

According to Chris Zook, a firm can reduce the risks associated with any growth strategy by building from core strengths. This means that the firm should focus on its existing competencies, capabilities, and resources while pursuing growth opportunities rather than investing in new and untested areas. This approach enables the firm to leverage its existing assets and knowledge, which reduces the risk of failure and increases the chances of success. Conducting market research can help the firm identify growth opportunities, but it does not necessarily reduce the risks associated with pursuing them. Eliminating value-chain activities or focusing only on B2B customers may not be feasible or effective for all firms, as it depends on their specific circumstances and market conditions.

According to Chris Zook,a Firm Can Reduce the Risks Associated