A firm that implements a growth strategy of market development will most likely try to ________.
A) cross sell products
B) build brand awareness
C) convert lost customers
D) modify product performance

Question

Quizplus · Accepted Answer

Market development strategy involves expanding the target market for existing products or services. Building brand awareness is a common approach to market development as it helps to reach new customers and increase sales. Cross-selling, converting lost customers, and modifying product performance are more aligned with other growth strategies such as product development or market penetration.

A Firm That Implements a Growth Strategy of Market Development