Which element of a marketing plan allocates financial resources across activities?
A) competitive advantages
B) situation assessment
C) value chain
D) budget

Question

Quizplus · Accepted Answer

The budget element of a marketing plan involves allocating the financial resources across various marketing activities, such as advertising, promotions, sales, and distribution channels. It is crucial to ensure that the budget is in line with the objectives of the plan and that it is utilized optimally to achieve maximum returns.

Which Element of a Marketing Plan Allocates Financial Resources Across