Deploying the marketing mix to claim a unique,valued,and defensible position in the marketplace is known as ________.
A) targeting
B) segmenting
C) positioning
D) differentiating

Question

Quizplus · Accepted Answer

The process of positioning involves deploying the marketing mix (product, price, promotion, and place) to establish a unique, valued, and defensible position in the market. Targeting refers to selecting a specific market segment to focus on. Segmenting involves dividing the market into smaller groups of consumers with similar needs and characteristics. Differentiating refers to creating a perceived difference between a company's products and its competitors' products.

Deploying the Marketing Mix to Claim a Unique,valued,and Defensible Position