Which of the following refers to the process of dividing a market into meaningful and distinct customer groups?
A) targeting
B) positioning
C) segmentation
D) differentiation

Question

Quizplus · Accepted Answer

Segmentation refers to the process of dividing a market into meaningful and distinct customer groups based on characteristics such as demographics, psychographics, behavior, and needs. Targeting refers to selecting the specific customer groups to focus on, positioning refers to creating a distinctive image of the brand or product in the minds of the target customers, and differentiation refers to creating a unique and favorable perception of the brand or product compared to competitors.

Which of the Following Refers to the Process of Dividing