Question 1

________ is the knowing component of attitudes.It is the beliefs or knowledge a person has about a product and its important characteristics.
A)Affect
B)Cognition
C)Behavior
D)Motivation
E)Personality

Accepted Answer

Cognition is the knowing component of attitudes, which refers to a person's beliefs or knowledge about a product and its important characteristics. Affect (A) refers to a person's emotional evaluation or feeling toward a product or brand. Behavior (C) refers to the actions or intentions a person takes regarding a product, while motivation (D) and personality (E) are broader concepts that influence an individual's attitudes and behavior.

Question 2

________ refers to how positive a person's ________ is.
A)Personality; psychography
B)Affect; attitude
C)Attitude; affect
D)Self-concept; self-esteem
E)Self-esteem; self concept

Accepted Answer

The answer of ________ refers to how positive a person's...

Question 3

Singles of any age are more likely to spend money on expensive cars, entertainment, and recreation, while new parents spend money on baby furniture.These purchases reflect the different stages of the ________.
A)lifestyle spectrum
B)personality spectrum
C)family life cycle
D)social class hierarchy
E)self-concept cycle

Accepted Answer

The family life cycle is a series of stages that families go through as they age and grow. Each stage is characterized by different needs, wants, and purchasing behaviors. The stage of being single is different from the stage of being a new parent, hence they spend their money on different purchases.

Question 4

________ theory views people as problem solvers and stresses the role of creativity and insight in the learning process.
A)Operant conditioning
B)Cognitive learning
C)Stimulus discrimination
D)Classical conditioning
E)Perceived risk

Accepted Answer

Cognitive learning theory views people as problem solvers and emphasizes the importance of creativity and insight in the learning process. It suggests that learning involves mental processes such as thinking, problem-solving, perception, and information processing. This theory emphasizes the role of internal mental processes, rather than external factors (such as rewards and punishments in operant conditioning or stimulus-response associations in classical conditioning), in shaping behavior and learning.

Question 5

A person's attitude has three components.They are ________.
A)affect, cognition, and behavior
B)psychological, physiological, and situational
C)situation, emotion, and environment
D)cognitive, operant, and situational
E)ritual, cultural, and referential

Accepted Answer

The three components of a person's attitude are affect, cognition, and behavior. Affect refers to the emotional reaction or feeling towards something or someone. Cognition refers to the beliefs, thoughts, and knowledge about the object or person that influences the attitude. Behavior refers to the actions or behaviors that result from the attitude.

Question 6

________, the doing component of attitudes, involves a consumer's intention to do something, such as the intention to purchase or use a certain product.
A)Affect
B)Cognition
C)Behavior
D)Motivation
E)Personality

Accepted Answer

Behavior is the doing component of attitudes, which involves a consumer's intention to do something, such as the intention to purchase or use a certain product. Affect refers to the emotional component of attitudes, cognition refers to the beliefs and thoughts associated with an attitude, motivation refers to the driving force behind behavior, and personality refers to individual characteristics that influence behavior.

Question 7

________ occurs when people watch the actions of others, note what happens as a result of the behavior, and then later use that information to guide their own behavior.
A)Operant conditioning
B)Observational learning
C)Stimulus discrimination
D)Classical conditioning
E)Attitudinal learning

Accepted Answer

The given description matches the process of observational learning, in which an individual learns by observing the behavior of others and the consequences of those behaviors, and then adjusts their own behavior accordingly.

Question 8

Classical conditioning and operant conditioning are both examples of ________.
A)cognitive dissonance theories
B)heuristics
C)psychographics
D)behavioral learning
E)observational learning

Accepted Answer

Both classical conditioning and operant conditioning are forms of behavioral learning, which is the process of acquiring new behaviors through conditioning, reinforcement, and punishment. Cognitive dissonance theories, heuristics, and psychographics are not directly related to the principles of learning and behavior. Observational learning is another type of learning that involves acquiring new behaviors through observation and imitation of others.

Question 9

The set of stages through which family members pass as they grow older is referred to as ________.
A)self-esteem
B)social class
C)the family life cycle
D)the self-concept
E)the psychographic cycle

Accepted Answer

The set of stages through which family members pass as they grow older is referred to as the family life cycle. This cycle typically includes stages such as the newlywed stage, the parental stage, and the empty nest stage.

Question 10

A ________ is a pattern of living that determines how people choose to spend their time, money, and energy and that reflects their values, tastes, and preferences.
A)family life cycle
B)lifestyle
C)personality
D)motivation
E)self-concept

Accepted Answer

A lifestyle is a pattern of living that determines how people choose to spend their time, money, and energy and reflects their values, tastes, and preferences. The other options listed relate to individual characteristics and drivers, but not a pattern of living.

Question 11

Through ________, a person repeatedly perceives two stimuli at the same time and eventually transfers his response from one stimulus to the other.
A)classical conditioning
B)operant conditioning
C)cognitive conditioning
D)information searching
E)observational learning

Accepted Answer

Classical conditioning involves pairing a neutral stimulus with a naturally occurring stimulus to create a learned response. Through repeated pairing, the neutral stimulus becomes associated with the natural stimulus and elicits the same response. In this case, the person is perceiving two stimuli simultaneously and eventually transfers their response from one to the other, indicating a process of classical conditioning.

Question 12

________ is the feeling component of attitudes.
A)Affect
B)Cognition
C)Behavior
D)Motivation
E)Personality

Accepted Answer

Affect refers to the emotional response or feeling associated with an attitude. Cognition refers to the beliefs or thoughts about an attitude object, behavior relates to actions, motivation relates to the drive to act and personality refers to enduring characteristics of an individual.

Question 13

AIO stands for ________.
A)activities, interests, and opinions
B)abilities, interests, and opinions
C)activities, interests, and organization memberships
D)abilities, income, and opinions
E)activities, income, and opinions

Accepted Answer

The answer of AIO stands for ________.
A)activities, interests, and opinions
B)abilities,...

Question 14

A person's ________ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (both positive and negative).
A)personality
B)self-concept
C)lifestyle
D)attitude
E)cognition

Accepted Answer

Self-concept refers to a person's beliefs and attitudes toward themselves, including their perceived abilities, behavior, and emotions. It is shaped by both internal (such as self-reflection) and external (such as feedback from others) sources. Personality refers to a person's enduring traits and patterns of behavior, while lifestyle refers to a person's typical behaviors and habits. Attitude refers to a person's evaluation of a particular object, person, or situation, and cognition refers to mental processes such as perception, reasoning, and memory.

Question 15

Personality is ________.
A)an internal state that drives us to satisfy needs
B)the process by which people select, organize, and interpret information from the outside world
C)a change in behavior caused by information or experience
D)a lasting evaluation of a person, object, or issue
E)the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment

Accepted Answer

Personality refers to the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment. It includes patterns of thoughts, feelings, and behaviors that persist across time and situations, and can distinguish one person from another. Personality is relatively stable throughout a person's life, but can also be influenced by various factors such as life experiences, culture, and biology.

Question 16

To breathe life into demographic analysis, marketers turn to ________ that group consumers according to psychological and behavioral similarities.
A)reference groups
B)opinion leader groups
C)microcultures
D)social classes
E)psychographics

Accepted Answer

Demographic analysis alone may not accurately capture the motivations and preferences of consumers. Psychographics categorize consumers based on their personality, values, opinions, and interests; this helps marketers target consumers with more relevant messages and better understand their needs.

Question 17

Cognitive learning theories assume that ________.
A)learning occurs when people realize their actions result in rewards or punishments
B)learning takes place as the result of connections we form between events
C)the most important component of learning is directed by cognition
D)people are problem solvers who do more than passively react to associations between stimuli
E)the individual takes a passive role during the learning process

Accepted Answer

Cognitive learning theories propose that learners are active problem solvers who make connections between new information and pre-existing knowledge. They also assume that learning occurs through the mental processes of attention, perception, memory, and problem-solving, rather than simply through conditioned stimulus-response associations. Thus, cognitive learning theories emphasize the importance of cognition in the learning process.

Question 18

________ occurs when people learn that their actions result in rewards or punishments.
A)Classical conditioning
B)Operant conditioning
C)Cognitive conditioning
D)Information searching
E)Observational learning

Accepted Answer

The statement describes operant conditioning, which is the process of learning through rewards and punishments for certain behavior.

Question 19

Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people.
A)brand personalities
B)psychographics
C)cognitive dissonance
D)opinion leaders
E)self-concepts

Accepted Answer

Brand personalities refer to the set of human characteristics associated with a brand, and are created by marketers in order to appeal to different types of consumers. This helps consumers to identify with certain brands and choose products that fit their self-concepts and personalities. Psychographics refer to the study of consumer lifestyles and attitudes, and can be used by marketers to target specific groups of consumers. Cognitive dissonance is the discomfort felt by consumers when they are confronted with information that contradicts their beliefs or actions. Opinion leaders are individuals who have a significant impact on the attitudes and behaviors of others. Self-concepts refer to the beliefs and feelings that individuals have about themselves, and can be used by marketers to create products that appeal to consumers' sense of identity. However, of all the options given, brand personalities are the best choice that fit the given statement.

Question 20

An attitude is ________.
A)an internal state that drives us to satisfy needs
B)the process by which people select, organize, and interpret information from the outside world
C)a change in behavior caused by information or experience
D)a lasting evaluation of a person, object, or issue
E)the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment

Accepted Answer

An attitude is a lasting evaluation of a person, object, or issue. It can reflect positive or negative feelings, beliefs, and behaviors towards the subject of the attitude. Attitudes can be influenced by a variety of factors including personal experiences, cultural values, and social norms.

Quiz 4: Consumer Behaviour: How and Why We Buy ?

________ is the knowing component of attitudes.It is the beliefs or knowledge a person has about a product and its important characteristics.

refers to how positive a person's is.

Singles of any age are more likely to spend money on expensive cars, entertainment, and recreation, while new parents spend money on baby furniture.These purchases reflect the different stages of the ________.

________ theory views people as problem solvers and stresses the role of creativity and insight in the learning process.

A person's attitude has three components.They are ________.

________, the doing component of attitudes, involves a consumer's intention to do something, such as the intention to purchase or use a certain product.

________ occurs when people watch the actions of others, note what happens as a result of the behavior, and then later use that information to guide their own behavior.

Classical conditioning and operant conditioning are both examples of ________.

The set of stages through which family members pass as they grow older is referred to as ________.

A ________ is a pattern of living that determines how people choose to spend their time, money, and energy and that reflects their values, tastes, and preferences.

Through ________, a person repeatedly perceives two stimuli at the same time and eventually transfers his response from one stimulus to the other.

________ is the feeling component of attitudes.

AIO stands for ________.

A person's ________ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (both positive and negative) .

Personality is ________.

To breathe life into demographic analysis, marketers turn to ________ that group consumers according to psychological and behavioral similarities.

Cognitive learning theories assume that ________.

________ occurs when people learn that their actions result in rewards or punishments.

Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people.

An attitude is ________.