The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay.
A)production orientation
B)the triple bottom line orientation
C)consumer-generated content
D)socially responsible marketing
E)the marketing concept

Question

Quizplus · Accepted Answer

Consumer-generated content includes consumers creating their own ads, as well as user reviews, social media posts, and other forms of content. Buying and selling products on eBay also falls under consumer-generated content as it is a form of consumer-to-consumer e-commerce. The other answer choices do not accurately describe this phenomenon.

The Phenomenon of ________ Includes Consumers Creating Their Own Ads