In which kind of market would a product orientation be most successful?
A)a buyer's market in which supply exceeds demand
B)a market in which there are more sellers than buyers
C)a seller's market in which the seller focusses on production and distribution of the product
D)a market that sells only intangible products
E)no market

Question

Quizplus · Accepted Answer

In a seller's market where demand exceeds supply, a product orientation can lead to successful production and distribution of the product. The goal of a product orientation is to continuously improve and refine the product to meet customer needs and expectations, which can be effective in a seller's market where customers may be less price-sensitive and more concerned with obtaining the product they want. In a buyer's market with excess supply, a customer orientation may be more effective to differentiate the product and attract buyers. In a market with more sellers than buyers, a competitor orientation may be more effective to gain market share. A market that sells only intangible products would require a service orientation.

In Which Kind of Market Would a Product Orientation Be