________ is the activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large.
A)Demand satisfaction
B)Competitive advantage building
C)Marketing
D)Total Quality Management
E)Value chain management

Question

Quizplus · Accepted Answer

Marketing is the only choice that encompasses all the activities, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Demand satisfaction, competitive advantage building, total quality management, and value chain management are all important aspects of marketing, but they are not comprehensive enough to describe the entire field of marketing.

________ Is the Activity,set of Institutions,and Processes for Creating,communicating,delivering,and Exchanging