The _________ model involves an educated guess about customer demand.
A)make-to-order
B)mass customization
C)pull
D)push

Question

Quizplus · Accepted Answer

The push model involves forecasting customer demand and producing goods in advance, then pushing them onto the market. This model is used when the company has a good understanding of customer demand and wants to ensure that they have enough product available to meet that demand. A make-to-order model involves producing products only when there is a specific order from a customer, which is not based on an educated guess about demand. Mass customization involves producing goods that are customized to a customer's specific needs, which is also not based on an educated guess about demand. The pull model involves producing goods only when there is a specific demand from customers, which is the opposite of the push model.

The _________ Model Involves an Educated Guess About Customer Demand