Operational CRM is the component of CRM that supports the ________-office business processes.
A)back
B)front
C)inside
D)outside

Question

Quizplus · Accepted Answer

Operational CRM deals with the front-office processes such as sales, marketing, and customer service. It aims to improve customer interactions and reduce customer churn. Back-office processes, on the other hand, involve accounting, finance, and HR-related activities. Inside- and outside-office processes are not relevant to CRM.

Operational CRM Is the Component of CRM That Supports the ________-Office